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No. "Via" is a three-letter preposition meaning "by way of" ("Shipped via Mail," "Growth via Search"), and every major style guide keeps it lowercase in the middle of a title. APA lists it by name among its short prepositions.
"Via" by Style Guide
| Style guide | "Via" mid-title | Why |
|---|---|---|
| AP | Lowercase | Prepositions of three or fewer letters stay lowercase |
| APA | Lowercase | Short prepositions (three or fewer letters) stay lowercase |
| Chicago | Lowercase | Prepositions are lowercase at any length |
| MLA | Lowercase | Prepositions are lowercase at any length |
| AMA | Lowercase | Prepositions of three or fewer letters stay lowercase |
| Bluebook | Lowercase | Prepositions of four or fewer letters stay lowercase |
Examples in Chicago Style
- Growth via Search
- Sign in via Google
- Updates via Email
- Paris via London
"Via" is capitalized only at the start of a title or subtitle. "Per" works the same way.
"Via" in Sentence Case
APA reference lists, many news sites, and most UI text use sentence case instead of title case. There, only the first word and proper nouns get capitals, so "via" is lowercase unless it starts the title: "Growth via search." Pick one of the two styles for a whole set of headings rather than mixing them.
Quick Answers
Should "via" be capitalized in a title?
No. Every major guide keeps "via" lowercase mid-title.
Is "via" capitalized in APA?
No. APA lists "via" among the short prepositions it lowercases.